Basic Fancy Line BV has owned the brand "New Star Jeans" since 1987. This wholesaler was born out of a passion for jeans by founder Nico van Oorschot. He started selling clothes on his father's market stall in 1979.
Since then, we have been following the market movements, have gone through developments and innovations and have grown into a stable and strong player in our segment. After the unrestrained growth of the clothing industry between the nineties and 2010, we are again concentrating on basic products, Back to the Basics: trousers for women and men, as was the starting point in 1987, now divided into Never Out Of Stock, Basics and 2 collections per year.
The keywords for our company are reliability, quality and continuity. These can rightly be called our Unique Selling Points.
The NOOS articles are always been further developed and balanced, with continuity in fit, fabrics and appearance. The 14 models are always in stock, always identical to previous orders and available within 48 hours.
The Basics of 999- items are in stock and the inventory is checked monthly and supplemented if necessary. These 16 models for women and men have a well-balanced price-performance ratio and can be adjusted if the market demands.
Our annual Spring and Summer Collection mainly consist of Bermuda’s and Capris in lighter colors, in addition to the basic summer items. Here too, the focus is on an excellent price-performance ratio and a recognizable, honest appearance: timeless yet innovative.
The annual Autumn and Winter Collection is solid: updating our NOOS and 999 articles and adapting to contemporary markets trends.
We know our position in the market, know where our strengths lie and are constantly working on renewing and adapting them to the prevailing circumstances. We dare to look critically at ourselves and have the flexibility to take into account the wishes of our clients and attaching importance to our own identity.
Operating from a spacious and modern office complex with distribution center in Terheijden, centrally located in the Benelux, we possess all the know-how and characteristics to continue the success, including a dynamic team of 4 customer-oriented account managers who are in daily contact with clients; a back office that takes care of direct follow-up and execution of your questions and orders: by telephone, email or via our Business 2 Business shop. In addition, an in-house production / styling team that maintains close ties with our producers; relations with whom we have worked for many years.
As a company, we are healthy, flexible and transparent, imbued with a clear vision and a no-nonsense view of the future. We have the knowledge and the possibilities to apply this vision, especially in difficult times and to maintain our faith and confidence in:
BASIC FOR EVER with NEW STAR JEANS
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